86 percent of businesses are using videos as marketing tools. Are you ready to join them by making your own promotional video?
Video marketing is popular across all social media channels. Videos are more engaging than static designs or written content, so it makes sense that they’re so important in a digital marketing strategy.
We’re here to give you some advice for when you’re making a video for your business for the first time. Read on to learn more.
First: What Are Your Goals?
When you’re trying to use video marketing to promote your business, you need to have actionable goals in mind. Not only will this help you create your video, but it will also help you determine whether or not your promotional video was effective.
What do you want your audience to get out of your promotional video? What is your CTA? When do you want to reach your goals?
Start With a Script and a Storyboard
When people think of short-form videos, they don’t often consider that they have scripts and storyboards. That’s right, even that 30-second promotional TikTok video that looks “organic” is actually scripted and planned out ahead of time.
Whether you have a “cast” acting out scenes or you’re using a voiceover, make sure that you know what’s going to be said.
When it comes to storyboarding, you can keep it simple. Decide what’s going to happen in the video and when it’s going to happen. For example, a car dealership may have a car driving onto the screen at the 10-second mark. That’s an important part of the visual “story.”
Get the Right Equipment
It’s possible to make a great promotional video with an iPhone and your phone’s built-in video editing software, but it’s in your best interest to aim higher if it’s within your budget to do so.
You don’t have to spend a lot of money. Even a simple digital camera with video capabilities is often more than enough. You may be able to rent a camera and a microphone from your local library.
If you’re not ready to shell out for expensive editing software, there are plenty of video editing software free options to choose from. They may not have all of the bells and whistles that the more expensive options have, but they’ll be more than enough for a basic promotional video.
Do a Trial Run
Before you send out your promotional video to the public, have your coworkers or a small focus group watch it. It’s hard to see the flaws in your own project when you’ve spent so much time filming and editing it.
Have the viewers write down what the video made them feel and what they would do after watching it if they were customers. This will give you a good idea of whether or not the video is going to be suitable for your goals.
If the results aren’t what you wanted, you don’t have to scrap the project, but you may want to head back to the editing process.
Start Making Your Promotional Video Today
Making a promotional video for your business can be a lot of fun, but it’s not easy. Remember, plenty of people go to school for a long time to learn how to create and edit videos. That said, this guide should help you with your simple project.
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