Are you thinking to start using social media to increase your reach and attract more new audiences?
Well, guess what? You have made the right decision. From vegetable sellers to vape brands, every business is on social media.
Using social media platforms is an excellent way to land new customers. In fact, Instagram engages audiences 15 times more than Facebook or other social media platforms.
Today, in this blog, we will put together the top 5 ways you can use to increase your brand recognition and reach your target audiences.
- Use audience-specific hashtags
The very first thing to learn when you are just starting to use social media for brand promotion or reaching new customers is using hashtags the right way.
Honestly, hashtags are a simple method to group ideas or concepts.
Hashtags make it easy for people on social media to know who is posting on what.
By using the right hashtags in your posts, you can easily reach your new target audiences who are interested in similar products.
Don’t limit the usage of hashtags just to your products or business. Search for the most used and recently searched hashtags related to your business or industry for better reachability and brand visibility.
To get the relevant hashtags, there are a lot of online tools such as Iconosquare or Websta.
You can get relevant hashtags based on the keywords you provide. Based on the hashtags the tool gives you, you can choose the top 15 or 10 hashtags that are related to your business or products.
- Apply the right filters
Many don’t know how to use the filters the right way or the right filters to use. In fact, there aren’t many who are familiar with the way how Instagram filters affect engagement.
Sometimes, content being good is not enough. The wrong filters you use for the post may influence a different type of audience altogether.
No matter who your audience is, try experimenting with a variety of filters and if you are using Instagram, try its management tool as well to use which filters affect your posts the most.
- Post content at the right time
Although every person is on every social media platform, the time they use those platforms would be different. For example, LinkedIn is most used between times 9 am to 6 pm as it’s a professional networking platform. So even for Facebook, Twitter, and Instagram, the most active time would be different. Try to find out when your target audience is most likely active and when they are likely to engage so that you can post your content in that time frame.
There are various online tools that identify the best times for you to post an update for your followers based on your previous post history and engagement.
- Engage with peers’ followers
Regardless of what product you are selling, you definitely want to engage with your competitors’ followers and introduce them your products.
You can engage with followers who have unfollowed your competitors’s page. You can find such followers and interact with them to increase your followers’ number. But how to find them?
There are various tools that can easily assist you in finding your competitors’ followers. For instance, for Instagram platform, you can simple utilize Crowdfire to find your compettitos’ Instagram accounts by name. In return, the tools will provide you a list of unfollowers along with other stats.
You can use this to your advantage and follow those who have recently unfollowed your competitors’ pages.
- Build trust with social proofs
Without hiring an actual influencer, brands can still attract new customers. But how? Customers’ reviews and testimonials are an excellent way to promote your products to your potential customers. Even big brands that have big pockets prepare social media to command centers to track their products’ social proofs.
Now, why do you need to provide such social proof? Providing social proof will help your customer in making an informed decision by learning other people’s experiences with the same product.
More than a celebrity in an advertisement, people are actually preferring real-life customer experiences and reviews. That is why it is extremely important to get customer testimonials either in a written or video format so that you can put them on your website and across social media platforms.
- Join relevant social media groups
Join social media groups or communities that are related to your business, industry, or niche can help you in spreading the word about your business and products.
Promoting your products and business in such social media groups will certainly get you better results as the people of that social group are already interested in related products.
Instead of promoting your brand all day long, try to connect with the group members in a more personalized way. Have a conversation about their interests and maintain transparency when you describe or provide details of your product.
Social media has changed the advertisement and promotion of products game for businesses completely. It has emerged as the most effective way of marketing for every industry and business.
However, to make the most out of social media, you, as a business, really need to understand your audience on social media. Instead of continuously promoting your products, try to learn what they want.
