Xiaomi to ditch Mi brand as company overtakes Samsung and Apple

It has become an old tradition that smartphone makers are apart from Apple Christian smartphones with certain brands provided for their mobile devices. This is especially true for people like Samsung, who have other consumer electronic products on the market. However, some manufacturers like Oneplus see wisdom in simple naming schemes and such as apples that put the front and center brands. Although it might be too late for several companies, Xiaomi made unconventional decisions to bring down smart phones “MI” branding, now the name is more or less famous throughout the world.

The truth is said, Xiaomi is still not a household name on a smartphone in the way Samsung and Apple has been for more than a decade. Recently, however, has surpassed both companies in several markets or at least do it. It makes sense that he wants to consolidate the branding now that it is more popular in most markets, even while having a little without the presence in the US.

Xiaomi has used the “MI” brand for smartphones for almost ten years, long before introducing an affordable “Redmi” sub-brand. The association between Xiaomi and MI, however, is not clear unless those who are familiar with Xiaomi products. Apparently, Xiaomi thought now is the right time to fix the perception by dropping names at all.

Xiaomi has started this new exercise with Xiaomi Mix 4, which will be called MI MIX 4 like its predecessor. It tells Xda that this branding strategy will continue with the upcoming product, which shows that Xiaomi MI 11T will only be called Xiaomi 11T. There are no words made about the Redmi and Poco brands, so it is assumed they will maintain the status quo.

More than a simple name change, this rebranding also speaks volume about the new Xiaomi confidence in its name. Although it has not proven that it can maintain its position, beyond Samsung and Apple in some markets even only a quarter is enough to turn the head and make people pay attention. While still absent in the US smart phone market.